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A Guide to the Hottest Online Action—
In the Spotlight
by J. Phillip Vogel is the North American Internet division of Bet365 Group Limited, one of the largest and most reputable independent bookmakers in the UK. Founded in 1974, Bet365 Group Limited’s expansion to the Internet gambling arena now makes it easier for bettors around the world to take advantage of their exceptional services.

Deceptively simple at first glance, is in fact anything but the typical sportsbook. According to company representatives the goal of BGL, “has always been to offer our customers a huge variety of betting opportunities on all of the international sports we cover.” To that end, they present sports bettors with a plethora of sporting events to choose from with everything from football and basketball to cricket and snooker.

In addition to the wide event selection, also offers a unique variety of betting types. For example, with each NFL game, they offer Match Betting, Half Time/Full Time betting, First Scoring Play, Highest Scoring Quarter and Specials. In short, almost any aspect of the game itself can be bet on. To make things even more interesting, customers can create their own teasers (called flexi-teasers) at true odds and buy and sell points for both spreads and totals. Perhaps one of their best and most popular features is their parlay wagering. Customers can take parlays for up to twelve teams and only the standard juice from each selection applies. In other words, bettors get an amazing 47/1 instead of the usual 40/1 for a six team parlay. Returning bettors also have the option of placing a parlay bet of up to $25. If that loses, they get a second parlay for free.

Finally, Bet365USA offers a nice mixture of player incentives, including a 15 percent deposit bonus and free weekly drawings to attend popular sporting events.

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